The Flatiron/23rd Street Partnership and the Van Alen Institute have announced INABA’s New York Light as the winner of its first Flatiron Plaza Holiday Design Competition. The installation will go on display shortly before Thanksgiving at North Public Plaza at Broadway, Fifth Avenue and 23rd Street, taking the place of a pop-up holiday card displayed in previous years.

“Our competition set out to attract creative, diverse and whimsical ideas, and we were so excited by all of the proposals,” says the Flatiron/23rd Street Partnership’s Executive President, Jennifer Brown. “We are particularly happy to partner with Flatiron-based Van Alen Institute to advance the district’s reputation as an international draw for innovation, commerce and culture.”

INABA founder Jeffrey Inaba approached the competition with a focus on setting and space: “The Flatiron Plaza is one of the few places where it’s possible to truly experience the magnificence of Manhattan’s urban plan. And it’s a unique spot in the heart of the city where the sky and skyline can be seen from street level. The installation is meant to be a place to take in these qualities, as well as to appreciate all of the street activity day and night through its many reflective panels.”

Brown praised the winner of the competition: “This amazing piece of art will celebrate the holidays and New York itself, lighting up the Flatiron North Public Plaza and paying tribute to its views of the city from this special vantage point for the tens of thousands of people who pass through the district each day,”

Other contest participants included:

• EFGH Architectural Studio
• e+i studio
• Chris Jordan / Moey
• RSVP Architecture Studio
• SCAPE / Landscape Architecture
• Stereotank