Reported by Hannah Weinstein for Flatiron Hot! News
If you are looking for an evening activity in the Flatiron District, Talk Tuesdays is a wonderful option! Sit and listen to professionals from various businesses after a late afternoon meeting at the NYC Seminar and Conference Center. The talks are located outside at the Flatiron South Plaza, which is equipped with a flat screen TV for presentations and speakers that project the speaker’s voice. These events are completely free and open to the public; just RSVP on Eventbrite beforehand. Not to worry if it is raining–the talk is simply moved indoors to the General Assembly building.
This summer, the talks focused on company branding, how to interact with digital products, and marketing on social media. Each talk was presented by a skilled and knowledgeable individual from various companies. Last Tuesday, the talk was entitled, “Building a 360 Degree Communications Plan with Eataly.” Sara Massarotto, head of PR and Digital Communications with Eataly USA, gave the talk with expertise, enthusiasm, and a passion for her job. The talk highlighted what Eataly is, what marketing strategies they use, and how they reach their consumers on different social media platforms.
Eataly was was established in 2007 by Oscar Farinetti. Since then, Eataly has opened branches in Manhattan, Chicago, Las Vegas, Boston, and Los Angeles. Each location is comprised of marketplaces, restaurants, and shopping, but is tailored to the city and its resources specific to the area. Eataly’s philosophy is “Eat. Shop. Learn.” Consumers can eat delicious, authentic Italian food, shop for what they eat in the marketplaces, and learn about the products from the vendors and employees.
Eataly uses several marketing strategies that comprise newsletters, hard copy pamphlets, email listserves, digital advertising, and social media (mostly Instagram and Facebook). No matter what the medium, Eataly tailors their information to the specific audience they are trying to reach. For example, if Eataly posts on Instagram stories, they are targeting a younger audience and may want to advertise happy hour. Sara Massaroto highlighted that Eataly knows its consumers and what they want in order to have their marketing be as successful as possible.
Eataly Flatiron’s flatbread pizzas freshly made
Knowing your audience for any business is crucial for marketing and selling your product. In a world that is increasingly driven by technology, it is important to be concise and captivating. People scrolling through Instagram or Facebook are only going to look at a post for a few seconds, so it is important to make your advertisement stand out. Easier said than done, but if executed correctly, marketing and social media can be an effective way to reach your audiences and beyond.
Thank you, Flatiron 23rd Street Partnership, for continuing to sponsor these events. For more information on the Flatiron summer series, click here. Be sure to check out some events before the summer is over!
NYC Theater News
Talk Tuesdays! Building a 360-Degree Communications Plan with Eataly
Reported by Hannah Weinstein for Flatiron Hot! News
If you are looking for an evening activity in the Flatiron District, Talk Tuesdays is a wonderful option! Sit and listen to professionals from various businesses after a late afternoon meeting at the NYC Seminar and Conference Center. The talks are located outside at the Flatiron South Plaza, which is equipped with a flat screen TV for presentations and speakers that project the speaker’s voice. These events are completely free and open to the public; just RSVP on Eventbrite beforehand. Not to worry if it is raining–the talk is simply moved indoors to the General Assembly building.
This summer, the talks focused on company branding, how to interact with digital products, and marketing on social media. Each talk was presented by a skilled and knowledgeable individual from various companies. Last Tuesday, the talk was entitled, “Building a 360 Degree Communications Plan with Eataly.” Sara Massarotto, head of PR and Digital Communications with Eataly USA, gave the talk with expertise, enthusiasm, and a passion for her job. The talk highlighted what Eataly is, what marketing strategies they use, and how they reach their consumers on different social media platforms.
Eataly was was established in 2007 by Oscar Farinetti. Since then, Eataly has opened branches in Manhattan, Chicago, Las Vegas, Boston, and Los Angeles. Each location is comprised of marketplaces, restaurants, and shopping, but is tailored to the city and its resources specific to the area. Eataly’s philosophy is “Eat. Shop. Learn.” Consumers can eat delicious, authentic Italian food, shop for what they eat in the marketplaces, and learn about the products from the vendors and employees.
Eataly uses several marketing strategies that comprise newsletters, hard copy pamphlets, email listserves, digital advertising, and social media (mostly Instagram and Facebook). No matter what the medium, Eataly tailors their information to the specific audience they are trying to reach. For example, if Eataly posts on Instagram stories, they are targeting a younger audience and may want to advertise happy hour. Sara Massaroto highlighted that Eataly knows its consumers and what they want in order to have their marketing be as successful as possible.
Eataly Flatiron’s flatbread pizzas freshly made
Knowing your audience for any business is crucial for marketing and selling your product. In a world that is increasingly driven by technology, it is important to be concise and captivating. People scrolling through Instagram or Facebook are only going to look at a post for a few seconds, so it is important to make your advertisement stand out. Easier said than done, but if executed correctly, marketing and social media can be an effective way to reach your audiences and beyond.
Thank you, Flatiron 23rd Street Partnership, for continuing to sponsor these events. For more information on the Flatiron summer series, click here. Be sure to check out some events before the summer is over!