With Dry Aged Steaks and Mediterranean Delicacies, Parea Prime Restaurant Offers Best of Two Mouth-Watering Worlds

On February 6th Parea Prime was born. Located at 36 East 20thth Street, the reinvention of New York City restaurant Parea Bistro constitutes an attempt by its management to transition into the world of fine dining. ‘Prime’ is for the … Read More

The 2013 NFL Draft at NYC’s Radio City: An Outsider’s Perspective

By Samantha Weiss

For three days in April, the area surrounding Radio City Music Hall becomes a sea of jersey-clad football fans, anxiously waiting for their chance to watch the NFL Draft.  The congregation of die-hards is forced to wait … Read More

Flatiron Social Media Startup Romio to Showcase All Your Neighborhood Has To Offer

On the internet, quality content does not necessarily translate into a high number of hits. For hyper-local bloggers just getting their foot in the door, social media outlets like Twitter and Facebook can often amount to a whole lot of work with very little payoff. Although both websites boast many users, they’re just not designed to spread the word about the kinds of neighborhood events and locales that are our stock and trade. As a blog dedicated in part to highlighting what the Flatiron District has to offer, we understand this better than anyone.

For every 5,000 Twitter followers you cultivate, perhaps a handful will bother to click on your link. For better and for worse, conventional social media platforms cater to casual conversation, at the expense of those looking for in-depth and/or specific information on, say, local pawn shops or concert venues. The end result? Lots of wasted hours promoting articles that may not receive the attention they deserve. That’s where Romio comes in. Read More

Artist Orly Genger’s “Red, Yellow and Blue” to Grace Madison Square Park

Hot on the wings of William Ryman’s Bird sculpture, New York City’s Flatiron District will be graced with the work of another renowned artist in the spring and summer months ahead.

From May 2 – September 8, Madison Square Park will serve as a canvas for Orly Genger’s latest creation: Red, Yellow and Blue.  Genger’s stock in trade is using commonplace materials in unique and unexpected ways. Thanks to the tireless efforts of the Madison Square Park Conservancy‘s Mad Sq Art, park visitors will have the privilege of viewing her latest colorful work right here in the Flatiron District. Read More