Flatiron Social Media Startup Romio to Showcase All Your Neighborhood Has To Offer
April 23, 2013 | Eric ShapiroOn the internet, quality content does not necessarily translate into a high number of hits. For hyper-local bloggers just getting their foot in the door, social media outlets like Twitter and Facebook can often amount to a whole lot of work with very little payoff. Although both websites boast many users, they’re just not designed to spread the word about the kinds of neighborhood events and locales that are our stock and trade. As a blog dedicated in part to highlighting what the Flatiron District has to offer, we understand this better than anyone.
For every 5,000 Twitter followers you cultivate, perhaps a handful will bother to click on your link. For better and for worse, conventional social media platforms cater to casual conversation, at the expense of those looking for in-depth and/or specific information on, say, local pawn shops or concert venues. The end result? Lots of wasted hours promoting articles that may not receive the attention they deserve. That’s where Romio comes in. Read More
2013 Oscars: The Onion’s High-Tech Lynching of Beasts of the Southern Wild Star Quvenzhané Wallis
February 25, 2013 | Eric ShapiroDuring the 2013 Academy Awards ceremony (sorry, the Oscars), satirical publication The Onion set Twitter ablaze with an outrageous – and, many claim, racially-charged – tweet about 9-year-old Beasts of the Southern star Quvenzhané Wallis. And just what were those 17 inflammatory words that sparked such an uproar on the night of the Oscars?